Cash Cow Challenge Rules
1. Who can participate
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Open to all practices who have purchased and played the Cash Cow game.
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Team photos must include at least 2 people from the veterinary practice.
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Photos must clearly show the Cash Cow game in use or nearby.
2. The prize
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The winning practice receives 3 months of MyPracticeHQ Pro free.
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Prize is non-transferable and cannot be exchanged for cash.
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MyPracticeHQ Pro subscription will be applied to the practice's existing or new account.
3. How finalists are selected
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IVMS will review all submitted photos each quarter.
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Photos will be selected as finalists based on creativity, team spirit, and fun factor.
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All decisions are final and at the discretion of the IVMS team.
4. How public voting works
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Finalists will be published on IVMS social media channels.
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The community votes by commenting with the emoji assigned to their favourite photo.
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Voting period is open for 7 days from the date of the finalists post.
5 . When each quarterly contest closes
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Q1 2027: Submissions close March 31, 2027
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Q2 2027: Submissions close June 30, 2027
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Q3 2027: Submissions close September 30, 2027
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Q4 2027: Submissions close December 31, 2027
6. How the winner is determined
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The photo with the most valid social media votes wins.
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In the event of a tie, we will ask social media for another round of vote head-to-head.
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The winner will be announced within 48 hours of voting closing.
7. Permission to use submitted photos
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By submitting a photo, you confirm you have permission from all people shown to use the photo publicly.
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IVMS may use submitted photos on social media, the IVMS website, MyPracticeHQ, and other marketing materials.
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You retain ownership of your photo but grant IVMS a perpetual license to use it for the Cash Cow Challenge.
8. Legal contest wording
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This promotion is not sponsored, endorsed, or administered by any third party.
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IVMS reserves the right to modify or cancel the challenge at any time.
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Participants must comply with all applicable laws and regulations.
THIS IS WHAT OWNER DEPENDENCE LOOKS LIKE
Your practice may be busy. Your team may care. Your revenue may even look healthy. But behind the scenes, things still feel harder than they should.
Cash flow feels tight even when revenue is strong.
The team waits for the owner to make the final call.
Accountability feels personal instead of structural.
Culture changes depending on who is working that day.
Meetings happen, but follow-through is weak.
The owner is still the glue holding everything together.
That is exhausting. It is also fixable.
THE IVMS SYSTEM
The IVMS System helps independent practices build the structure needed to run with less chaos, better numbers, stronger leadership, and more team ownership. This is not generic business theory. It is a practical operating system built inside real veterinary hospitals by a current multi-site practice owner.
BUILT FOR INDEPENDENT PRACTICES
IVMS is designed for:
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Independent private practices.
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General small animal clinics.
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Practices with 1 to 10 DVMs.
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Practices grossing 1 million to 15 million per year.
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Owners who want better cash flow, a stronger culture, and less dependence on themselves.
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Leadership teams that are ready to do the work, not just talk about change.
This is not built for owners looking for a magic wand. It is built for owners who want a practical structure their team can actually use.
THE 4 PARTS OF THE IVMS SYSTEM
The system is built around four areas every practice needs to run with less chaos and more ownership.
01
VISION AND STRATEGY
Get the practice out of reactive mode.
Define where the practice is going, what matters this quarter, which numbers matter, and how the team will stay aligned.
Outcome
Your team knows the plan and the priorities.
02
RIGHT PEOPLE, RIGHT SEATS
Turn values into real standards.
Clarify roles, define expectations, benchmark core values, and create hiring, onboarding, and review systems that support the culture you actually want.
Outcome
Accountability becomes clearer and less personal.
03
PRODUCTIVE MEETINGS
Make meetings useful again.
Build a meeting rhythm that creates ownership, clear actions, follow through, and better communication across the team.
Outcome
Meetings stop draining time and start moving the practice forward.
04
BUDGETING AND FINANCE
Profit on purpose.
Build a yearly budget, identify profit leaks, forecast staffing needs, and connect financial decisions to the goals of the practice.
Outcome
You have a cash flow positive budget and a clearer plan for profit.
Define where the practice is going, what matters this quarter, which numbers matter, and how the team will stay aligned.
Outcome
Your team knows the plan and the priorities.
1. Vision and Strategy
Clarify roles, define expectations, benchmark core values, and create hiring, onboarding, and review systems that support the culture you actually want.
Outcome
Accountability becomes clearer and less personal.
2. Right People, Right Seats
Build a meeting rhythm that creates ownership, clear actions, follow through, and better communication across the team.
Outcome
Meetings stop draining time and start moving the practice forward.
3. Productive Meetings
Build a yearly budget, identify profit leaks, forecast staffing needs, and connect financial decisions to the goals of the practice.
Outcome
You have a cash flow positive budget and a clearer plan for profit.
4. Budgeting & Finance
NOT READY FOR THE FULL IVMS SYSTEM YET?
Some owners know they need structure, but they are not ready to jump into the full Signature Workshop. That is where the 90 day implementation fits. We choose one painful area, spend one focused workshop day building the plan, then support implementation over the next 90 days so it actually gets used by the team.
BEST FOR:
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Owners who want to test the IVMS approach before committing to the full system
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Practices with one loud problem that needs attention now
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Teams that need a practical first win before a bigger change
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COMMON STARTING POINTS:
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Budgeting and finance
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Meeting rhythm
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Team buy in and accountability
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Vision and strategy
If you move into the Signature Workshop within 30 days, your 90 day implementation investment is credited toward the full program.
Start smaller without starting over
SEE THE VALUE BEFORE YOU COMMIT TO THE FULL PATH
If you don’t see the value by the end of the initial workshop, you don’t pay.
FREE TOOLS TO HELP YOU FIND THE RIGHT STARTING POINT
Not every practice needs to start in the same place. Use these tools to identify the gap, start a useful conversation with your team, or decide what needs attention first.
Each tool solves one piece. The IVMS System helps you build the structure behind the whole practice.
WANT YOUR TEAM TO UNDERSTAND THE BUSINESS SIDE OF PRACTICE?
Cash Cow Clinic is a fast, fun veterinary business game that helps your team understand cash flow, expenses, pricing pressure, profit, and the owner's seat. The game helps your team understand the numbers. The IVMS System helps your leadership team build the structure behind them.
Do you struggle to translate the financials to your team? Do you wish they could walk in your shoes and feel what it is like to run a practice?
This game is for you.
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ABOUT THE GAME:
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A fast-paced tabletop game that teaches how a veterinary clinic really runs through real-world decisions and outcomes.
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Players experience pricing pressure, payroll decisions, missed charges, scheduling issues, and cash flow challenges that practice owners face every day.
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Your team runs the clinic, makes choices, and sees the financial impact in real time. That is when understanding sticks.
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Owners, managers, CSRs, RVTs, and assistants can all play together. No business background required.
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Perfect for staff meetings, onboarding, leadership development, and culture resets. One session creates instant shared language.
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Includes video instructions and a downloadable PDF.
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Game time: approximately 90 min
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From 4-20 players